Your Shopify store looks like everyone else's. That's the problem.
I'm Mohit Arora — a full-stack Shopify developer based in Delhi, India. I build hand-coded custom Shopify stores, apps, and analytics tools for D2C brands that want to stop looking generic and start converting.
The real reasons your store isn't converting.
Every store looks the same — and customers can tell.
Pre-built Shopify themes are built for everyone, which means they work for no one particularly well. Your brand ends up looking like hundreds of other stores using the same template. Customers notice — and the ones who don't convert often won't tell you why. The store just didn't feel right. That feeling costs you sales every single day.
Plugins are killing your conversions.
Every app you install adds scripts, slows your page load, and increases your bounce rate. A store with 15 plugins loading on every page can take 4–6 seconds to load on a mobile connection in India. Studies show every extra second of load time drops conversions by up to 20%. You paid for traffic. A slow store is throwing it away.
Your theme will trap you — and you won't know it until it's too late.
Most merchants discover what they actually need 6–12 months after launch. By then, their theme can't support it. Customising a pre-built theme is a game of whack-a-mole — fix one thing, break another. Every change needs a developer, takes time, and costs money. What started as a 'quick update' becomes a full rebuild. I've seen it dozens of times.
A full-stack developer who lives in Shopify.
I'm a MERN stack developer — but Shopify is where I spend most of my time. I use Liquid, Alpine.js, and Tailwind CSS to build custom Shopify themes that behave exactly the way the brand needs — no compromise, no workarounds.
When a project needs to go beyond a theme — a custom app, a data dashboard, a complex integration — I bring React, Next.js, Node.js, and the full Shopify API stack to the table. End to end.
Based in Delhi, India. Built stores for brands in Delhi, Gurgaon, Mumbai, Noida, Dubai, the UK, and the USA. 25+ live stores. Every one hand-coded.
Your store.
Built from scratch.
Hand-coded. No templates. No plugins.
Every store I build is written from scratch using Liquid, Alpine.js, and Tailwind CSS — not a pre-built theme with colour overrides. The difference is night and day. Your store loads faster, looks unique, converts better, and can be extended in any direction without breaking.
I've built custom Shopify stores for fashion brands, homeware, gifting, luxury D2C, and more — across Delhi, Gurgaon, Mumbai, Dubai, and internationally. Every one hand-coded. Every one performing.
See Live ProjectsWhat you get
Fully custom Shopify theme
Zero template base — written from scratch
Mobile-first, performance-optimised
Fast on every device and every connection
Custom product templates
Unique layout per product category
Conversion features
Shop the Look, Sets, Quick Buy, Cross-sells
SEO-ready from day one
Clean code, fast load, structured data
International brand quality
Looks and performs like any global store
Your customers
are data. Own it.
What Shopify doesn't show you — built custom for your store.
Shopify's analytics tells you revenue and sessions. That's it. What it doesn't tell you is who your most loyal customers are, where they're from, what they buy together, and how often they come back. That data exists — you just can't see it.
I build a custom web app — your own private dashboard — that surfaces this data clearly. Built with React and Node.js, connected directly to your Shopify store. No third-party analytics tool with monthly fees. Just your data, your way.
Talk About Your DataWhat your dashboard shows
Customer location breakdown
City, state, and country — where your buyers are
Highest spenders & loyal buyers
Identify your most valuable customers by name
Order frequency per customer
Who buys once vs. who keeps coming back
Product-wise purchase data
Which products drive the most revenue
Category-wise buying trends
Understand what your customers gravitate towards
Average order value tracking
Per customer, per category, per time period
Launch is just
the beginning.
Building an ecommerce store is not a one-month game. I've seen it enough times — a merchant launches, gets their first few orders, and then realises the real work starts after go-live. What needs to change, what's not converting, what new feature would make a real difference.
No one knows everything on day one. Merchants learn their customers, their products, and their store over time — and when they're ready to act on that knowledge, they need someone who already understands the store inside out.
I stay involved. I share my technical knowledge and ecommerce experience. And I keep my maintenance fee genuine — not a number pulled from a rate card, but a fair arrangement that reflects where the merchant actually is in their journey, until they're growing and making sales.
Let's Talk Long TermPost-launch iterations
Real stores evolve. New features, layout changes, seasonal updates — I handle them without a full rebuild every time.
Tech guidance, not just execution
I share what I know — what's slowing your store, what's hurting conversions, what a competitor is doing differently. You get a developer who thinks with you.
Genuine maintenance pricing
I don't charge a fixed retainer regardless of what you need. My fee reflects the actual work and where you are in your growth — fair until you're making consistent sales.
One developer who knows your store
No handovers, no briefs to a stranger. I built it — I know every line of code. Fixes are faster, changes are safer, and nothing breaks unexpectedly.
Long-term partnership
Several of my clients have been with me for years. The relationship doesn't end at delivery — it grows as the store grows.
An online store deserves the same respect as a physical one.
When someone opens a physical store, they think carefully about everything — the location, the fit-out, the staff, the experience they want to create. They invest time, money, and genuine planning because they know that without it, no one walks in and no one comes back.
An online store is no different. The brands that succeed online are the ones who treat their Shopify store the same way — with the same hygiene, the same planning, the same attention to how they stand out. The ones who struggle are often the ones who expected a quick setup and a theme to do the heavy lifting.
I've seen merchants expect 15x returns while investing a fraction of the effort they'd put into a physical setup. A good Shopify store is not expensive compared to a physical store — but it does require the same seriousness of intent.
I don't use templates. I don't use plugins as shortcuts. And I genuinely love working with people who want to build a real brand — not just a store that exists online.
What works
Treating your online store as seriously as you'd treat a physical one — with a clear brand identity, proper planning, and a willingness to iterate.
What doesn't
Picking a generic theme, adding a few products, and expecting sales to follow. Without the right foundation, even great products get lost.
What I bring
A hand-coded store built around your brand, your customers, and your goals — not a template that looks like a hundred others.
Who I work best with
Founders who understand that building a brand online takes effort — and who want a developer who is equally invested in making it work.
25+ live stores. India, Dubai, UK & USA.
Fashion, homeware, gifting, luxury, D2C — every store hand-coded, every feature custom built.
Free Consultation
Not sure where to start? Just ask.
No forms. No calls. No pressure. If you have a question about your store, your idea, or whether custom development is right for you — message me directly on WhatsApp. I'll give you an honest answer, free of charge.
Frequently Asked
How is custom Shopify development different from using a theme?
A theme is built to work for every store — which means it's optimised for none. Custom development means your store is built specifically for your brand, your products, and your customers. Faster load times, unique design, and no feature ceiling. You'll never hit a wall that requires a full rebuild.
How much does custom Shopify development cost in India?
Every project is scoped individually based on complexity, number of custom features, and timeline. I work with D2C brands at various stages — from first-time stores to complex multi-category builds. Get in touch and I'll give you a clear estimate after understanding your requirements.
Do you work with brands outside Delhi — Mumbai, Gurgaon, or internationally?
Yes — I'm based in Delhi but the entire process is remote-friendly. I've built stores for clients in Gurgaon, Mumbai, Noida, Dubai, the UK, and the USA. Distance has never been a barrier. Most of my client relationships are fully online.
What does the customer analytics dashboard include?
It's a custom web app built for your store that shows you what Shopify doesn't: city and country breakdown of your buyers, highest-spending customers, order frequency, product-wise and category-wise purchasing patterns, and loyal customer identification. It's built to help you understand your customers deeply and target them more effectively.
Ready to build something that actually converts?
Custom Shopify development services for D2C and fashion brands in Delhi, Gurgaon, Mumbai, and globally. Let's talk about your store.