Quirky Tales
Handcrafted Bags · Mumbai · Full Custom Shopify Build
A completely custom Shopify store for a Mumbai-based handcrafted bags brand — no plugins, no pre-built theme, built entirely to the merchant's vision with a smart cart that loads under 2 seconds, a Build Your Box feature, and a CRO-focused layout designed to convert.
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Platform
Mumbai
Location
Handbags
Category
The Brand
Quirky Tales is a Mumbai-based handcrafted bags brand with a strong aesthetic and a customer base that values craftsmanship over mass production. Each bag is made by hand — which means the store needed to match that standard of care in every detail.
The brief: build a store completely from scratch — no plugin shortcuts, no generic theme — with features that don't exist out of the box, a cart that's genuinely fast, and every section built exactly the way the merchant envisioned it.
Overview
Location
Mumbai, India
Industry
Handcrafted Bags
Platform
Shopify (custom theme)
Focus
CRO, Speed, Custom Features
Cart Speed
Under 2 seconds
The Challenge
Handcrafted products need a store that reflects their quality — a generic Shopify template or a plugin-heavy setup works against the brand the moment a customer sees it. The challenge was to build a store that felt as crafted as the products themselves: every section built to the merchant's exact vision, a custom gifting feature that didn't exist in any app, and a cart experience fast enough to keep customers in the flow rather than bouncing at the critical moment.
What I Built
Every Feature, Hand-Coded
Build Your Box — Signature Custom Feature
Customers can curate their own box by selecting any 2 or 3 bags within a set price — a feature that didn't exist anywhere off the shelf. Built entirely from scratch in custom Liquid with no app dependency. It increases average order value, makes gifting feel personal, and gives customers a reason to explore the full catalogue rather than buying a single product.
Completely Custom — No Plugins, No Pre-Built Theme
The entire store is written in custom Liquid, Alpine.js, and Tailwind CSS. Zero third-party apps installed. Every section, every interaction, every animation exists because it was coded by hand — not because a plugin dropped it in. The result is a store that's entirely in the merchant's control and never held hostage by a third-party update.
Smart Cart — Loads Under 2 Seconds
The cart experience is fast, clean, and frictionless. The smart cart loads in under 2 seconds, updates in real time, and keeps customers in the buying flow without a full page reload. On a market where even a 1-second delay loses customers, this isn't a nice-to-have — it's a conversion essential.
Built Section by Section to the Merchant's Vision
Every section of the store was built exactly the way the client envisioned — no template logic, no 'this is how Shopify does it'. The merchant had a clear idea of how each page should feel, and every detail was coded to match. This is what custom development actually means: the store serves the brand, not the other way around.
CRO-First Product Layout
The product pages and collection layouts were designed with one goal: turn browsers into buyers. Clear imagery, smart product groupings, direct add-to-cart flows, and section placement guided by conversion logic — not aesthetics alone. Every design choice has a reason tied to purchase behaviour.
SEO-Enabled Architecture
Built with clean semantic HTML, fast load times, proper heading hierarchy, and structured metadata on every page. Collections, product pages, and custom pages are all SEO-ready — giving the store the technical foundation to rank for competitive terms like 'handcrafted bags Mumbai' without needing an SEO app to fix what the theme broke.
Custom Pages Built for the Brand
Beyond the standard product and collection pages, the store includes custom-designed pages that serve specific brand needs — lookbooks, brand story, gifting guides — each coded from scratch to carry the same visual quality as the rest of the store.
Mobile-First Throughout
Handcrafted bag shoppers browse and buy on mobile. Every layout, every tap target, every scroll interaction was designed mobile-first. The store feels native on a phone — not a desktop site squeezed into a smaller screen.
The Core Insight
“When a brand puts craftsmanship at the centre of everything they do, the store has to match that. Quirky Tales wasn't just a build — it was a statement that a handcrafted product deserves a handcrafted store.”
— Mohit Arora, Developer
The Approach
Zero Apps
No third-party apps installed. Every feature — including Build Your Box — was coded from scratch. Nothing slows the store down and nothing breaks on a plugin update.
Merchant-Led Build
Every section was built exactly as the merchant envisioned. No compromises, no 'Shopify doesn't support that'. If the client wanted it, it was built.
Speed as a Feature
The smart cart loads under 2 seconds. Pages are lean, images are optimised, and there's no plugin bloat adding weight. Speed isn't an afterthought — it's baked into every decision.
About the Developer
This store was built by Mohit Arora — a custom Shopify developer specialising in fast, hand-coded stores for D2C and retail brands across India. If you're looking to hire a Shopify developer for a handcrafted bags brand, a fashion label, or any product-first business — someone who builds without themes or plugins and delivers Shopify development services in India including Shopify development services in Mumbai — get in touch.
Want something like this for your brand?
I build custom Shopify stores for D2C and retail brands across Mumbai, Delhi, Gurgaon, Dubai, the UK, and the USA.