PrintsandlaceA custom Shopify store by a Shopify expert for fashion and D2C brands in Delhi
Women's Dresses · Delhi · Custom Shopify Build
A custom Shopify store for Printsandlace, a Delhi-based brand of printed women's dresses, developed line by line to the exact layout the client wanted. Fast loading, designed from a CRO perspective, with collection pages where shoppers can see the whole range, view every product image and buy without opening a product page, and a fully mobile responsive build.
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Platform
Delhi
Location
Dresses
Category
The Brand
Printsandlace is a Delhi-based fashion brand of women's dresses, known mainly for its print patterns. When the pattern is what sells the dress, the store has to put it in front of the customer quickly and clearly, on any screen.
The brief: develop the store line by line, exactly the way the client wanted it, fast loading, built from a CRO perspective, with collection pages where customers can see the whole range, view every image and buy without leaving the page.
Overview
Location
Delhi, India
Industry
Women's fashion (printed dresses)
Platform
Shopify (custom build)
Focus
CRO, speed, buying from the collection page
Devices
Fully mobile responsive
The Challenge
A Shopify store where the patterns sell the dress
Customers buying printed dresses decide with their eyes first, and every extra click between spotting a dress and buying it is a chance to lose them. On a typical Shopify theme, shoppers have to open product after product just to see more photos or add something to their cart, and a slow store loses them before the images even load. The challenge was to build a store to the client's exact layout, line by line, that loads fast, lets customers see the whole range and buy straight from the collection page, and works as well on mobile as on desktop.
What I Built
A Custom Shopify Store for a Delhi Fashion Brand
Built Line by Line, the Way the Client Wanted
Printsandlace came in with a clear picture of how their store should look and work. Every layout was developed line by line to match it, section by section, instead of bending a theme's default settings into something close enough. What the client described is what went live.
Shop the Whole Range From the Collection Page
The collection page does more than list dresses. Customers can see the whole Printsandlace range in one place, browse through every image of a product, and add it to their cart right there, without opening the product page. Fewer clicks between spotting a dress and buying it means fewer shoppers drop off along the way.
Designed From a CRO Perspective
Every page was planned around one question: does this move a shopper closer to buying? Product and collection layouts, image placement and the path to add-to-cart were all decided by how fashion customers actually browse and buy, not by decoration for its own sake.
Fast-Loading Store
Fashion shoppers leave slow stores, especially on mobile data. The store was built lean, with optimised images and no unnecessary weight on the page, so product images load quickly and customers see the dresses instead of a loading screen.
Fully Mobile Responsive
Most fashion shopping in India happens on a phone. Every page, from the image grid to the product page and cart, was built to work and feel right on mobile as well as desktop, with layouts made for small screens rather than squeezed onto them.
Product Pages Built Around the Photography
For printed dresses, the pattern is the product. Product pages put the photography first so customers can see the pattern, the colour and the fit clearly before they decide, which builds the confidence that a fashion purchase needs.
The Core Insight
“Every click between seeing a dress and buying it is a chance to lose the customer. Printsandlace knew exactly how they wanted their store to look, and building it line by line to that vision, with the whole range shoppable from the collection page, is what makes it theirs.”
Mohit Arora, Developer
The Approach
How a Shopify Expert for Fashion & D2C Brands in Delhi Approaches a Build
The Client's Layout, Exactly
Every section was developed line by line to the layout Printsandlace asked for. No 'that's just how the theme works'. If they wanted it a certain way, it was built that way.
CRO in Every Decision
From collection pages where shoppers can view every image and add to cart, to clear product pages, each choice was made to help a shopper find a dress they love and buy it with fewer steps.
Speed and Mobile First
A lean, fast-loading build that works properly on every screen size, because most fashion customers in India discover and buy on their phones.
About the Developer
Looking for a Shopify Developer for Fashion and D2C Brands in India?
This store was built by Mohit Arora, a Shopify expert for fashion and D2C brands in Delhi who builds fast, conversion-focused stores developed line by line to each brand's vision. If you're looking to hire a Shopify developer for fashion and D2C brands in India who treats speed, mobile experience and conversion rate optimisation as seriously as the design, take a look at more custom Shopify stores or get in touch.
Want something like this for your brand?
I build custom, fast-loading Shopify stores for fashion and D2C brands across Delhi NCR, Mumbai, London, Dubai, and the USA.