Tarrit
Men's Formalwear · Tiruppur · Custom Shopify Theme
A fully custom Shopify store for a premium men's formalwear brand — built with Made to Measure, Appointment Booking, a Wedding Collection experience, per-product Styling Guides, and a multi-category collection page.
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Platform
Tiruppur
Location
Men's Wear
Category
The Brand
Tarrit is a premium men's formalwear brand from Tiruppur — India's textile capital. Every piece is crafted with precision, and the brand needed a Shopify store that matched that standard.
The brief was ambitious: custom pages for every service — appointments, Made to Measure, weddings, and styling — built to work together as a complete luxury menswear destination.

Overview
Location
Tiruppur, India
Industry
Men's Formalwear
Platform
Shopify (custom theme)
Focus
Custom Pages, MTM, Weddings
The Challenge
Tarrit isn't just a clothing store — it's a full menswear experience. The challenge was building a Shopify store that could house multiple custom services (Made to Measure, Appointments, Wedding Styling) while keeping the browsing experience clean and elevated. Standard Shopify themes couldn't handle the scope or the brand vision — so every page and feature was built from scratch.
What I Built
Every Page, Hand-Coded
Made to Measure — Custom Page
Built a dedicated Made to Measure page where customers enter precise body measurements and fabric/style preferences. Every submission is directly tied to the order flow — so the Tarrit team receives complete measurement details with each custom order. No back-and-forth, no lost specs.
Appointment Booking
A custom appointment booking page that lets customers schedule in-store or virtual consultations directly through the website. Integrated with the brand's workflow so no third-party booking tool is needed — clean, on-brand, and seamless.
Wedding Collection — Dedicated Experience
Weddings are a key revenue driver for Tarrit. I built a dedicated Wedding section with its own landing page, curated lookbooks, and a direct path to appointment booking and Made to Measure — turning a casual browser into a high-value client.
Styling Services Page
A premium Styling Services page that positions Tarrit as more than a clothing brand — it's a personal styling destination. Customers understand the full range of services on offer before reaching out, which means warmer, better-qualified leads.
Custom Styling Guide Per Product
Every product on the Tarrit store has a custom Styling Guide — showing customers how to wear it, what to pair it with, and the occasions it suits. This is fully hand-coded into the product template, not a plugin, so it loads fast and looks native to the brand.
Collection Page with Subcategories
The collection page needed to handle multiple product categories — formals, casuals, wedding wear, and more — within a single, elegant browsing experience. I built a custom collection layout with subcategory filters that let customers navigate without leaving the page.
Custom Reviews Section
Built a bespoke reviews section styled to match the Tarrit aesthetic — no generic star-widget look. Reviews are presented as editorial testimonials, giving the brand the credibility of social proof without compromising the luxury feel.
About & Contact Pages — On-Brand
Custom About and Contact pages built to reflect Tarrit's brand story and heritage from ppur — India's textile capital. Both pages are editorial in tone, designed to build connection and trust with the customer before they even browse a product.
Standout Feature
“The Made to Measure + Appointment flow is what sets Tarrit apart. A customer can browse the wedding collection, book a styling consultation, and submit their measurements — all without leaving the store. That end-to-end experience is fully custom, and it directly converts high-intent visitors into high-value clients.”
— Mohit Arora, Developer
Custom Pages Built
Page
Made to Measure
Full measurement submission flow
Page
Appointment Booking
In-store & virtual consultations
Page
Wedding Collection
Curated lookbooks & direct booking
Page
Styling Services
Premium personal styling offering
Page
About
Brand story & Tiruppur heritage
Page
Contact
On-brand, editorial contact page
Want something like this for your brand?
I build custom Shopify stores for fashion and D2C brands across India, Dubai, the UK, and the USA.