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Case Study

Tarrit

Men's Formalwear · Tiruppur · Custom Shopify Theme

A fully custom Shopify store for a premium men's formalwear brand — built with Made to Measure, Appointment Booking, a Wedding Collection experience, per-product Styling Guides, and a multi-category collection page.

Visit Live Store

Shopify

Platform

Tiruppur

Location

Men's Wear

Category

The Brand

Tarrit is a premium men's formalwear brand from Tiruppur — India's textile capital. Every piece is crafted with precision, and the brand needed a Shopify store that matched that standard.

The brief was ambitious: custom pages for every service — appointments, Made to Measure, weddings, and styling — built to work together as a complete luxury menswear destination.

Tarrit custom Shopify store — men's formalwear built by Mohit Arora

Overview

Location

Tiruppur, India

Industry

Men's Formalwear

Platform

Shopify (custom theme)

Focus

Custom Pages, MTM, Weddings

The Challenge

Tarrit isn't just a clothing store — it's a full menswear experience. The challenge was building a Shopify store that could house multiple custom services (Made to Measure, Appointments, Wedding Styling) while keeping the browsing experience clean and elevated. Standard Shopify themes couldn't handle the scope or the brand vision — so every page and feature was built from scratch.

What I Built

Every Page, Hand-Coded

1

Made to Measure — Custom Page

Built a dedicated Made to Measure page where customers enter precise body measurements and fabric/style preferences. Every submission is directly tied to the order flow — so the Tarrit team receives complete measurement details with each custom order. No back-and-forth, no lost specs.

2

Appointment Booking

A custom appointment booking page that lets customers schedule in-store or virtual consultations directly through the website. Integrated with the brand's workflow so no third-party booking tool is needed — clean, on-brand, and seamless.

3

Wedding Collection — Dedicated Experience

Weddings are a key revenue driver for Tarrit. I built a dedicated Wedding section with its own landing page, curated lookbooks, and a direct path to appointment booking and Made to Measure — turning a casual browser into a high-value client.

4

Styling Services Page

A premium Styling Services page that positions Tarrit as more than a clothing brand — it's a personal styling destination. Customers understand the full range of services on offer before reaching out, which means warmer, better-qualified leads.

5

Custom Styling Guide Per Product

Every product on the Tarrit store has a custom Styling Guide — showing customers how to wear it, what to pair it with, and the occasions it suits. This is fully hand-coded into the product template, not a plugin, so it loads fast and looks native to the brand.

6

Collection Page with Subcategories

The collection page needed to handle multiple product categories — formals, casuals, wedding wear, and more — within a single, elegant browsing experience. I built a custom collection layout with subcategory filters that let customers navigate without leaving the page.

7

Custom Reviews Section

Built a bespoke reviews section styled to match the Tarrit aesthetic — no generic star-widget look. Reviews are presented as editorial testimonials, giving the brand the credibility of social proof without compromising the luxury feel.

8

About & Contact Pages — On-Brand

Custom About and Contact pages built to reflect Tarrit's brand story and heritage from ppur — India's textile capital. Both pages are editorial in tone, designed to build connection and trust with the customer before they even browse a product.

Standout Feature

“The Made to Measure + Appointment flow is what sets Tarrit apart. A customer can browse the wedding collection, book a styling consultation, and submit their measurements — all without leaving the store. That end-to-end experience is fully custom, and it directly converts high-intent visitors into high-value clients.”

— Mohit Arora, Developer

Custom Pages Built

Page

Made to Measure

Full measurement submission flow

Page

Appointment Booking

In-store & virtual consultations

Page

Wedding Collection

Curated lookbooks & direct booking

Page

Styling Services

Premium personal styling offering

Page

About

Brand story & Tiruppur heritage

Page

Contact

On-brand, editorial contact page

Want something like this for your brand?

I build custom Shopify stores for fashion and D2C brands across India, Dubai, the UK, and the USA.

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