CrockeryWala

CrockeryWala's homepage was designed to feel like a top marketplace app — all categories visible at a glance, intuitive tapping flow, and zero friction to get a customer from landing to the right product. No scrolling through irrelevant banners, no buried navigation. Just clean, direct category access the moment they arrive.

With a wide homeware catalogue — crockery, cookware, drinkware, storage, and more — the biggest UX challenge was helping customers find what they need fast. I built a prominent category grid on the homepage so every segment of the catalogue is immediately visible, just like the browsing experience on top Indian marketplaces.

Generic Shopify collection pages don't cut it for a catalogue this broad. I built fully custom collection pages with tailored layouts for each category — better filtering, clearer product hierarchy, and a consistent visual language that makes browsing feel effortless whether you're on mobile or desktop.

Homeware stores carry a lot of product imagery. I built the store with performance as a core priority — optimised images, minimal scripts, clean Liquid, and no unnecessary apps. The result is a store that loads fast on Indian mobile connections, keeping bounce rates low and conversions up.

CrockeryWala spans multiple homeware subcategories. I structured the store so each category has its own clear presence — visually and in the navigation — without the store feeling cluttered. Customers always know where they are and what's available nearby.

The brief was specific: create the experience customers expect from top marketplaces, but make it feel like CrockeryWala's own. Every layout decision, every category card, and every collection page was built to that exact brief — no templates, no shortcuts.