Carla Braga
Footwear & Bags · Delhi · Full Shopify Revamp
A complete ground-up Shopify rebuild for a Delhi-based women's footwear and bags brand — mobile-first, fast-loading, with every section built around the customer journey and designed to drive toward checkout.
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Platform
Delhi
Location
Footwear & Bags
Category
The Brand
Carla Braga is a Delhi-based women's footwear and bags brand with a distinct aesthetic and a loyal customer base. The brand had an existing Shopify presence, but the store wasn't performing the way the product deserved.
The ask was clear: don't redesign — rebuild. A complete revamp from scratch with the emphasis firmly on mobile experience, loading speed, and a customer journey where every section serves a purpose. This one was challenging — and genuinely exciting to build.
Overview
Location
Delhi, India
Industry
Footwear & Bags
Platform
Shopify (custom theme)
Focus
Revamp, Mobile, Customer Journey
The Challenge
The existing store wasn't broken — it just wasn't working. Customers were landing on the site but not converting at the rate the brand deserved. The challenge was to rebuild from the ground up with a completely different philosophy: every section must earn its place by moving the customer toward a purchase. Combined with a mobile-first architecture and a no-plugin, no-theme build for maximum speed — this was a full technical and strategic rebuild.
What I Built
Every Feature, Hand-Coded
Complete Revamp from Scratch
Carla Braga wasn't just a new design — it was a ground-up rebuild. The old store was replaced entirely with a custom-coded Shopify theme built specifically for a footwear and bags brand: the visual language, the layout logic, the navigation structure — nothing was carried over from the previous setup.
Mobile-First Architecture
The majority of Carla Braga's customers shop on mobile. Every section, every component, and every interaction was designed mobile-first — not adapted from desktop. The result is a store that feels native on a phone, with tap targets, spacing, and scroll behaviour all optimised for how real customers shop.
Customer Journey-Driven Design
Every section of the store was built with one question in mind: does this move the customer closer to checkout? From the hero to the collection grid to product details — each section has a clear next step. Customers are never left wondering what to do; the store guides them naturally toward buying.
Checkout-Connected Sections
Almost every section on the store has a direct path to checkout or product pages — no dead ends, no sections that just look good without serving a conversion purpose. Featured products, collection highlights, lookbook sections — all linked directly so a customer can act the moment they want to.
Fast Load on Every Network
No Shopify apps. No pre-built theme. Pure custom Liquid with Alpine.js and Tailwind CSS. The store loads fast even on slower Indian mobile connections — keeping bounce rates low and giving every visitor the best possible first impression. Speed is baked into the build, not bolted on.
Footwear & Bags Product Experience
Selling footwear and bags online requires more than a product grid. I built custom product pages with clear size guides, multiple image angles, and material callouts — giving customers everything they need to buy confidently without needing to visit a physical store.
Visual Identity Through Code
Carla Braga is a brand with a clear aesthetic — the store needed to feel premium without being heavy. Every design decision, from typography to spacing to hover states, was coded to reflect the brand's personality. No generic Shopify look; every pixel was intentional.
Built for Real Ecommerce Outcomes
This wasn't a portfolio piece — it was a business tool. The store was built to do what a physical retail store does: welcome customers, help them discover the right product, answer their questions, and close the sale. Every structural and design decision serves that goal.
The Core Insight
“A great ecommerce store isn't just a product catalogue. It's a sales journey. For Carla Braga, I built every section — the hero, the collections, the featured products, the lookbook — so that each one has a clear next step. Customers don't browse and leave. They browse and buy.”
— Mohit Arora, Developer
The Approach
No Plugins
Zero third-party apps installed. Every feature was hand-coded — so nothing slows the store down and nothing breaks unexpectedly.
No Pre-Built Theme
Entirely custom Liquid, Alpine.js, and Tailwind CSS. The store looks exactly like Carla Braga, not like a Shopify template.
Checkout at Every Step
Almost every section links directly to a product page or collection. No dead ends. The path from discovery to checkout is always one tap away.
About the Developer
This store was built by Mohit Arora — a custom Shopify developer specialising in fast, hand-coded stores for D2C and retail brands across India. Mohit builds without themes or plugins — every store is written from scratch in Liquid, Alpine.js, and Tailwind CSS, resulting in stores that load faster and convert better. If you're looking for a Shopify developer in Delhi for your footwear, fashion, or accessories brand, get in touch.
Want something like this for your brand?
I build custom Shopify stores for D2C and retail brands across Mumbai, Delhi, Gurgaon, Dubai, the UK, and the USA.