Aarbab

Aarbab's brief was clear: let the product do the talking. The store was designed with a minimal visual language — clean backgrounds, generous white space, and a layout that puts the t-shirts front and centre. No distractions, no clutter. Just the product, presented at its best.

With customers primarily browsing on mobile across the UAE and globally, mobile performance was non-negotiable. The store was hand-coded from scratch — no pre-built theme, no plugins — resulting in fast load times even on slower connections, and a browsing experience that feels native on a phone.

Built a custom 'Shop the Look' feature where buying a hoodie and jogger together automatically unlocks a 25% discount. Entirely hand-coded — no app, no plugin. The feature increases average order value while giving customers a genuine reason to buy more in a single session.

A dedicated reels section showcasing real customers wearing Aarbab — tagged videos that bring the brand to life beyond product photography. Built custom to pull in social proof directly on the store, giving new visitors the confidence to buy by seeing how the clothes look in real life.

Built a dedicated garment care page — not a generic FAQ, but a custom-designed page specific to Aarbab's fabrics and fits. Customers can find washing instructions, storage tips, and care guidance in one place, reducing returns and post-purchase queries.

The main product — t-shirts — got a purpose-built showcase layout: multiple image angles, clean size guides, fabric callouts, and a product page structure designed around how a customer shops for premium casualwear. Every detail reduces hesitation and builds confidence at the point of purchase.

Every feature on the Aarbab store — the bundle discount, the reels section, the care page, the bilingual logo — was built in code. No third-party apps that slow the store down or break on updates. Clean, maintainable Liquid that gives the brand full ownership of every element.